Valentine’s Day has a way of turning into its own financial event. Not necessarily because we want it to, but because of societal expectations - after all, 1 in 4 people say they feel pressured to spend more than they want to for Valentine’s Day.

This year, the UK is expected to spend £2.38 billion on Valentine’s Day, which would be a record and a 7% increase compared to last year.

That headline number is eye-catching, but, as always, there’s more behind the clickbait. So let’s break down what’s actually going on.

Ultimately, in love and money, communication is the key to happiness.

Avoid a gap in pensions contributions. Can your partner help out?

Stop comparing and start sharing (the good times and the bad)

How money can make or break a couple

Should I play it solo or are we in this together?

Make a (money) date with the one you love

Women’s equality is in the news more than ever just now, and amen to that!

What exactly should you be addressing? Here’s our low-down.

How many times have you consciously avoided conflict/ a super awkward conversation with your partner? Unsurprisingly, talking about money with a significant other often feels like one of those topics that’s worth avoiding for ‘the greater good of the relationship’.