We are making it easier for women to be smarter with their money by sourcing interesting, relevant but also independent and trustworthy content relating to money and careers. You’ll no longer have to sift through endless material online - we’ll do all that heavy lifting for you, delivering consistently streamlined, highly curated advice.

We want to empower 1 million women financially 👊 💸 💪.


It’s no secret that women drive the world economy 👯. Believe it or not, over the next decade, the impact of women on the global economy will be “at least as significant as that of China and India”. By 2028, women will control close to 75% of discretionary spending worldwide – there has never been a more important time for us to get serious about understanding money.

Truthfully, we are a little more than concerned. For starters, we aren’t saving enough for retirement 👛, nor are we putting enough money to achieve our goals. The median level of wealth held by men (£127,900) in pensions in payment was more than double than that of women (£61,200). The statistics on savings and levels of debt show a similarly bleak trend.

Consider this - women live longer than men 👵. In theory, we should be putting aside more money to help us maintain our lifestyles later in life. And yet, women – on average – are still earning less than men, and there are fewer of us in senior positions. Consequently, women are left feeling lost and unprepared 🙎, facing considerable financial challenges.  

At the same time, professional financial advice is expensive, intimidating and not well-adjusted to the challenges that women face. This gap in financial advising 🚧 has been clearly identified in the UK and it only keeps growing. The money related stress that countless of us face directly translates to low productivity at work, absenteeism and a higher employee turnover rate.

It all sounds a bit dismal, but it doesn’t have to be. We hope you’ll join us and countless other women on this journey to financial empowerment. 

So what are we waiting for 🚀?